December 6, 2025
Location
Cra. 5 #40 30 A
Plaza de Mercado La Perseverancia is one of Bogotá’s most iconic food plazas—an institution of traditional cuisine set inside a noisy, crowded, imperfect market that shows exactly how Bogotá eats when it’s not trying to impress anyone. You don’t come here for ambiance, architecture, cleanliness, or serenity. You come for flavor—full stop. And the more comfortable you are navigating sensory overload, vendor pressure, and a bit of organized chaos, the better the experience will be.
This review looks at the gastronomy first (because that is the real reason anyone comes to La Perseverancia), and then at the overall plaza environment, which is undeniably part of the experience—sometimes for better, often for worse.
A Plaza Built for Food, Not Beauty or Comfort
La Perseverancia sits near the eastern hills of Bogotá, in a neighborhood with the same name, and has been active since the early 20th century. It was created for working-class families who lived and cooked here long before Bogotá’s gastronomic boom. The plaza went through renovations in recent years, including infrastructure improvements, but the structure still feels old and functional rather than polished or inviting.
Bright colors, open windows, and natural light help, but the building maintains its original character: practical, lively, a little rough, and designed for commerce rather than experience. For travelers, this makes it feel like a genuine local market rather than a curated food hall. For some, this is a charm. For others, it can be a shock.
There is nothing staged or stylized. You won’t find modern interior design, a clear signage system, or coordinated operations between stalls. The plaza is a living organism that evolved through decades of tradition and competition. This lack of curation is part of what makes the food great—but also what makes the environment intense.
The Gastronomy: Why You Come, Why You Stay, and Why You Return
This is the section that matters most. La Perseverancia has one of the most concentrated offerings of traditional Colombian dishes in Bogotá. While Paloquemao may overshadow it in size and ingredient variety, La Perseverancia is the city’s undisputed champion when it comes to prepared food from different regions.
The Classic: Ajiaco (Especially Mamá Luz)
If La Perseverancia had a defining dish, it would be the ajiaco santafereño. Multiple stalls prepare it, but the most famous by far is Ajiaco de Mamá Luz, which has been featured on Netflix and awarded locally for its quality.
Is it the best in Bogotá? Locals debate this constantly. Some visitors find it extraordinary, others say it’s “good but overrated.” The truth probably lies in the middle: we find the flavor to be authentic and comforting, the portion is large, and the price is fair for a dish cooked from scratch. It remains one of the safest, most emblematic choices for any first-timer. For what it’s worth, it’s really good and you can try out many other dishes you won’t find at Usaquen restaurants with the same flavour.

Fish & Coastal Kitchens
The coastal stalls—like Tolú, Sazón Costeño, and seafood-focused vendors—serve mojarra frita, cazuelas de mariscos, arroz de mariscos, and fried preparations reminiscent of Cartagena or Santa Marta. Portions are huge: a full mojarra, coconut rice, patacones, plantain, and salad often take up the entire tray.
Seafood freshness varies depending on the vendor, but overall the flavors are consistently strong. This category is one of the plaza’s biggest strengths, especially on weekends when turnover is high.
Ceviche Atómico
One of the most popular stands, offering Chocoano-style ceviches, mixed seafood rice, and plates combining longaniza chocoana with shrimp. This isn’t Peruvian ceviche; it’s Colombian, meaning sweeter profiles, more sauce, and heavier seasoning. If you embrace that distinction, it’s excellent.

Boyacense & Andean Dishes
Cocido boyacense, mazamorra chiquita, huesos de marrano, and combinations of root vegetables with meats are found mainly at stands like El Primo. These are dishes rarely found in “modern” Bogotá restaurants, so the plaza is one of the few places to try them as they’re made in small towns.
Pacific & Amazonian Corners
Some vendors rotate their menus with Pacific-style stews, smoked fish, chontaduro preparations, or Amazonian ingredients. These stands tend to be less constant, but when present, they provide some of the most distinctive flavors in the entire building.
Desserts (La Puloy Is the Star)

Traditional desserts here are truly worth a separate visit:
- Merengón with multiple fruit options
- Cuajada with arequipe or fruit syrups
- Torta de almojábana con dulce de uchuva
- Brownies, fresas con crema, and cheesecake de limón
Prices & Portions
The plaza is known for generous portions at very reasonable prices. A full lunch typically ranges from $15,000 to $28,000 COP, depending on protein and side dishes. These prices have increased slightly in recent years, but the value remains high.
Flavor Consistency
One of the plaza’s challenges is inconsistency between stalls. If you choose well, the food is exceptional. If you don’t, the experience can be mediocre. Research or asking locals helps significantly. Many first-time visitors simply walk in and sit at the first stall that calls them the loudest—which is not always the best option.
The Plaza Experience: Chaotic, Loud, Pushy
Now let’s talk about your expectations and why they should be lowered if you are expecting a calm pace. La Perseverancia is not a peaceful gastronomic destination. It’s loud, busy, and extremely vendor-driven. Experiences vary drastically depending on day and hour, and travelers unfamiliar with Colombian market dynamics may find the environment overwhelming.
Vendor Pressure: Real, Persistent, and Sometimes Aggressive
The were a few occasion were several people called us over at once—some from across the corridor, others stepping forward with menus already open. It’s fast, loud, and very direct.
At no point did it feel dangerous, but it’s overwhelming. The competition between stalls is obvious; everyone wants to secure you before the next vendor tries. A few interactions were friendly and almost playful, while others came off pushy or impatient, especially when we paused to compare options. In more than one case, if we didn’t sit immediately, the tone changed just enough to add a layer of discomfort.
It’s a dynamic that makes sense once you understand the pace of the plaza—high turnover, narrow aisles, and dozens of stalls fighting for attention. But experiencing it firsthand is jarring, and if you’re not used to this type of market environment, the pressure can feel like a lot all at once.

Noise & Sensory Density
Expect:
- overlapping music from speakers
- vendors shouting specials
- plates hitting metal counters
- conversations echoing
- smells of frying oil, fish, soups, spices, and fruit all mixing
The environment is alive but absolutely not calm. There’s good airflow so smells won’t linger.
Crowds
Weekends are packed to the point where walking the main corridor becomes difficult. Finding seating may involve waiting or sharing tables with strangers. Weekdays are easier, but lunch hour is always active (12pm-1.30pm).
Hygiene: Mixed, Manageable, but Never “High-End”
It’s a market, not a restaurant. Hygiene is not awful, but it’s not premium. Expect:
- clean enough conditions
- visible cooking areas (a plus)
- occasional clutter around prep zones
- varying kitchen organization by stall
If you measure hygiene by fine-dining or even mid-range restaurant standards, you will be disappointed. If you measure by Colombian market standards, it’s acceptable.
Service: Everything from Warm to Abrupt
Some vendors are incredibly friendly, explaining regional dishes with pride and insisting you try their specialty. Others are quick, blunt, and seem irritated by indecisiveness. Service isn’t standardized; it depends entirely on the stall.
Who Should Visit—and Who Should Not
Visit if you:
- want authentic Colombian regional cuisine
- enjoy markets and traditional food stalls
- prioritize flavor over ambiance
- don’t mind noise or crowds
- want a cultural, not curated, experience
Avoid if you:
- dislike pushy vendors
- expect high-end hygiene
- want a quiet, orderly environment
- prefer plated, modern cuisine
- get easily overwhelmed by sensory intensity
Bogotá’s Most Honest Food Experience—Rough Edges Included
La Perseverancia is not soft, elegant, or curated. It’s a mirror of Bogotá’s culinary roots: vigorous, unpolished, crowded, and fueled by vendors who cook like they’ve been feeding entire neighborhoods for decades.
The food is the main attraction and absolutely worth the visit if you know exactly what you’re signing up for. Some dishes are exceptional, others simply good—but the cultural value is undeniable. The plaza environment can be abrasive, confusing, or uncomfortable, but it’s part of the authenticity: this is not a staged food experience, it’s a living one.
If you want to experience real Colombian food—and you can handle a bit of chaos—La Perseverancia delivers one of Bogotá’s most memorable meals.
Meet the Team
We’re creators, marketers, and explorers — united by our love for Colombia and passion for storytelling. From content creators and strategists to social media experts and tour managers, we bring your journey — or your brand — to life.
CEO & Founder
Shawn Christopher Leamon
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Social Media Director
Daniel Cardenas
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Operations
Camilo Ceballos
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Graphic Designer
Juan Sierra
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Sales Manager
Juliana Gama
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Social Media Specialist
Dayana Parra
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Sales
Fabian Briñez
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Sales
Johanna Vargas
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Content & Multimedia Strategist
Diana Bustos
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Visual Content Creator
Gabriela Munoz
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Marketing Tours & Content Manager
Sergio Gonzalez
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Storytelling Specialist
Brian Nino
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Finance & Strategy Lead
Fernando Soto
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Community Manager
Paula Rodríguez
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Technology
David Álvarez
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CEO & Founder
Shawn Christopher Leamon
Read More
Social Media Director
Daniel Cardenas
Read More
Operations
Camilo Ceballos
Read More
Graphic Designer
Juan Sierra
Read More
Sales Manager
Juliana Gama
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Social Media Specialist
Dayana Parra
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Sales
Fabian Briñez
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Sales
Johanna Vargas
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Content & Multimedia Strategist
Diana Bustos
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Visual Content Creator
Gabriela Munoz
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Marketing Tours & Content Manager
Sergio Gonzalez
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Storytelling Specialist
Brian Nino
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Finance & Strategy Lead
Fernando Soto
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Community Manager
Paula Rodríguez
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Technology
David Álvarez
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